Online or Offline
Intuit is planning to release a Web-based edition of its leading personal finance application this winter, possibly early in 2008. Quicken Online marks a key transition for a company that has made its bones selling new versions of its boxed software each year.
Quickbooks Online edition has been available for some time, and I’ve yet to hear much about it. Intuit offers a 30 day free trial of the product – and then 40% off the first thee months subscription rate. I was curious what that rate is, but the product requires IE6 or IE7 with ActiveX to work, and that’s just too annoying. Wenzel reports the new Quicken Online will be similarly burdened with Explorer.
I found another Quickbooks webpage where they claimed 75% savings and offered two products – one at $20 per month and the other at $40 per month. Both cover three seats. I’m too annoyed to try to figure out what the difference between the products is – but it’s interesting to see the company making differently priced offerings at different places on their official website. It must be very confusing.
What I can see of Quickbooks Online is that it appears to function just like their ancient box software. Of course this familiarity is important when migrating customers from the old model to a new model. But, what is really new about the new model?
The two elements that I can see that would really stand out are the global access and the automatic backups. And of course, the annuity income is new for Quickbooks. Low monthly billing that adds up to more than the old.
Will QB users migrate to the more expensive online edition?
From Wenzel’s article:
A few years ago, folks at Intuit told me they saw virtually no demand for online tools. Last week, the company said it's taken so long to cook up Quicken Online due to the lack of consumer trust. While it may be common for those within the technobubbles of Silicon Valley and San Francisco to opt for paperless billing, many millions more see managing their money via the Internet as about as safe as dropping a wallet in a mall.
I have to agree. Every small business I’ve encountered is absolutely terrified of the internet. Last week, I couldn’t get a small company to even consider using google mail for their domain (free vs fee) because they were somehow sure Google would reveal some deeply secure restaurant secret to the Feds.
And recently, I’ve found it nearly impossible to get anyone over 30 to sign up on FaceBook. I’ve even been told that FaceBook is a secret CIA database to gather information about everyone in the world.
The fears may be unfounded (I hope), but they are quite real. I can talk and talk and talk, but the fear is too great.
Somehow, I expect these fears dissipate inversely with age. If you’re young and grew up with the web, you’re likely to better understand the realistic dangers and rewards of online applications. There certainly are reasons why you might choose to keep financial data local – and well secured.
I can’t predict the rise of online accounting for this very reason. Is it inevitable? Maybe not. Most of the business people I know are hesitant to allow even a pro into their books. This is probably because most of them are cheating Uncle Sam to some degree or another (and not doing a good job of hiding it). Will these people be persuaded to put the data up at Intuit where the Feds will have centralized access for data mining? (Which is now legal without a warrant)
Now I’m sounding like a conspiracy nut.
Only time will tell.
In the meantime, we’re designing Geebis to be browser and platform independent. You won’t have to use Windows. You won’t have to use IE.
